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RESUME

About

 

Accomplished and result-driven professional with extensive experience in conceptualizing and executing visually stunning and strategically impactful creative solutions. Expert in implementing design concepts through variable digital media production, as well as ensuring seamless integration with data through advanced variability programs. Instrumental in leveraging industry trends /cutting-edge design techniques to drive brand differentiation and enhance overall creative quality. Expert in fostering collaborative office environments to encourage innovation and delivering high-caliber design projects within deadline and budget constraints. Skilled in transforming marketing objectives into compelling visual concepts that resonate with target audiences.

Areas of Expertise
  • Creative Art Direction 

  • Visual Communication

  • Brand Guidelines Adherence

  • Vendor & Supplier Negotiations

  • Print & Digital Media

  • Creative Project Management

  • Innovative Campaign Development

  • Photography & Trend Analysis

  • Team Building & Leadership

  • Brand Development & Management

  • Strategic Thinking & Brainstorming

  • Cross-Functional Collaboration

Work

Experience
 

Volunteering
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Lead Graphic Designer

Lubrication Specialties, LLC, Mt. Gilead, OH
(Hot Shot's Secret, STA-BIL & 303 Brands)

2022 - Present

 

Collaborate with cross-functional teams, including marketing, product development, and sales, to understand project requirements and deliver innovative design solutions that meet business objectives. Mentor and guide team members, fostering collaborative and creative work atmosphere that inspires professional growth and development. Manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines while maintaining attention to detail and quality.

●     Spearheaded revitalization of antiquated product guide upon assuming role of Lead Graphic Designer, orchestrating comprehensive redesign from ground up.

o   Assumed end-to-end project ownership, resulting in widespread commendation for guide's newfound professionalism.

●     Designed initiative for labels accompanying launch of two innovative products within Adrenaline racing line.

o   Exercised full autonomy in steering design direction, contributing to project's success and garnering positive feedback.

• Ghost Executive Group

• Social Bytes

• Adonis Autism

• The Job Factory

• Florida Story Project

• Empowerment Works

• The Letter Box, Inc.

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Multimedia Communications Specialist

Fresh Products, LLC, Perrysburg, OH
2020 - 2022

 

Created engaging visual content, including graphics, videos, and presentations, to support internal and external communication initiatives. Cooperated with cross-functional teams to ensure consistent branding and messaging across various multimedia channels. Stayed abreast of industry trends and technologies to enhance effectiveness of communication materials.

●     Headed marketing design efforts for Fresh Products, including packaging, brochures, product photography, and videos.

●     Collaborated with sales and customer service teams to produce tailored marketing assets for private label and branded promotions.

●     Played crucial role in executing thorough reshoot of all Fresh Products, critical task in readiness to adopt Salsify software.

●     Established streamlined platform, enabling customers to effortlessly access essential marketing assets.

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Graphic Designer

Olive Real Estate Group, Inc., Colorado Springs, CO

2019 - 2020

●     Oversaw team of approximately 15 contract brokers, providing tailored design solutions for their diverse asset needs.

o   Owned layout and visual elements of comprehensive 60+ page Commercial Real Estate Confidential Memoranda for specific properties on sale.

o   Managed production process, including printing, laminating covers, binding, and assembling finished books.

o   Leveraged real estate photography expertise for on-location shoots, capturing external and internal professional images integrated into required assets.

●     Steered publication of listings on platforms such as CoStar and executed targeted email campaigns to promote these listings to broad audience.

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Graphic Designer

Allegiance Fundraising Group, Sarasota, FL
(Formerly One to One Group)

2015 - 2018

Directed ideation and execution of design concepts in variable digital media production. Managed end-to-end job processes, from collecting and merging data to packaging variable files. Played vital role in campaign to support organization aiding blind individuals. Captured compelling photos during an interview and designed corresponding asking letters and cards.

●     Ensured seamless integration of approved designs with data through our variability program.

●     Delivered completed, imposed packages to in-house printers, demonstrating meticulous attention to detail.

●     Served nonprofit clients and contributed significantly to fundraising campaigns for prestigious organizations.

●     Created impactful brochures, asking letters, and cards that generated essential funds.

●     Contributed to success of campaign benefiting individuals with visual impairments.

Additional

Experience
 

Real Estate Photographer, Walkthrough, Colorado Springs, CO

Real Estate Photographer, PlanOmatic, Colorado Springs, CO

Graphic Designer, EdgeTheory, Remote

Graphic Designer, AXI International, Fort Myers, FL

Creative Director/Managing Partner, Ghost Executive Group, Fort Myers, FL

Graphic Designer-Visual Communications, Chico's FAS Inc., Fort Myers, FL

Graphic Designer/Web Sales Assistant, Aqua Beachwear, Fort Myers, FL

Graphic Designer, EZToUse at Ogden Directories, Inc., Fort Myers, FL

Graphic Designer, Sign-a-Rama, Bonita Springs, FL

Pre-Press Specialist - Graphic Designer, Panther Printing, Fort Myers, FL

Pre-Flight Specialist - Graphic Designer, Direct Impressions, Cape Coral, FL

Education
• 2013 - Masters in Media Design, Full Sail University
• 2009 - Bachelors in Graphic Design, Art Institute
• 2004 - Associates in Graphic Design, Southwest Florida College
• Alpha Zeta of Florida National Honor Society
Testimonials
Business and Professional

"I had the pleasure of working with Aleta for almost 2 years at Olive Real Estate Group, Inc. Aleta expertly filled the role of Graphic Designer and created some flawless projects. Her work ethic was impeccable and she was always willing to help out the team when she was needed. Aleta created a safe space for everyone and showed great empathy to her co-workers. Aleta would be an asset to any team!"

Tammy Garner, MBA  Commercial Real Estate - Director of Operations at Olive Real Estate Group

 

"Aleta is a graphic designer and photographer that Walkthrough contracted in the Colorado Springs region for real estate photography, 3D imaging, and floor plan generation. Her job not only consisted of creating compelling images that show each property in its best light, but also providing the highest quality customer service to our clients and their clients. Although Aleta was a contractor, she was a teammate. She supported the Walkthrough team by picking up extra work when we needed her, and put in extra hours with us after her other job in order to meet our clients' demanding and fast-paced schedule. I most appreciated her communication skills. Taking amazing pictures is required for the job, but getting contractors to answer you at any time of day when you're in a crunch is not always easy. I could always get a hold of Aleta--every time I needed to. Walkthrough misses Aleta already. She helped create a cohesive and energetic environment for our team, always went above and beyond with her work for us, and genuinely cared about that work. If you're looking for a great teammate and an asset to your business, stop here."

Kellie Smith  Real Estate Photography - Head of Operations at Walkthrough

 

"As a Marketing Research Advisor, I've worked with Aleta for nearly 2 years as my most frequent contact at Olive Real Estate Group, a CoStar and LoopNet client. In her role with Olive Real Estate she serves as the lead graphic designer and marketing specialist. Aleta is the ultimate professional and undoubtedly a joy to work with on such a frequent basis. She is a quick and thorough problem-solver, and her brokers sing her praises. Her graphic design work is always aesthetically appealing and thorough in relevant information."

Mark Croston, Jr  Commercial Real Estate - Marketing Research Advisor at CoStar Group

 

"Since May 2015, Aleta and I have worked on many successful client campaigns and projects together for One to One Group. She has designed for a diverse group of client missions and adapted her style to reflect the individuality of each one. I’m impressed with how Aleta listens to individual client’s needs and desires for the appeals we create. Her designs reflect the careful preparation she puts in doing research and asking questions ahead of time. I know first-hand that our clients value her talent and skill set, but I’ve also enjoyed having her as a teammate here at One to One Group."

Scott Hinkley, CFRE  Philanthropy - Vice President/Client Relations at One to One Group

 

"Aleta is a joy to work with. Works well in a collaborative environment and receive direction and then translate it into design projects. Her experience with pre-press is extremely helpful and she works hard to continually evolve and enhance her digital skill set. I would highly recommend Aleta for a team/collaborative design setting or for an individual role in recommending/implementing design projects."

Ellison Belt  Mojoloco/Marketing - Formerly VP of Marketing at AXI International

 

"Aleta is an exceptional talent. In addition to her creativity and skills as a graphic designer, and photographer Aleta is very prompt and professional. Excellent communicator, worked exceptionally hard to get our vision on paper. I was extremely pleased with the work she's done for us and I am currently using her services for my husband's company as well. I strongly recommend her, she is one of a kind."

Ravit Gutman  Business Development - Formerly COO at AXI International

 

"I appreciate Aleta’s attention to detail, and I am equally pleased with how quickly she completed the projects. Always courteous and a great person to work with. Thank you for doing such a great job."

- Gary Disher Lead Designer - EZToUse.com

 

"I strongly recommend my former colleague Aleta, for employment. I have had the pleasure of working alongside her for the past couple of months at Chico's FAS Inc. She is always pleasant, professional and takes on all tasks with enthusiasm and dedication while surpassing others expectations. I am confidant that Aleta will exceed your expectations and will be an asset to any company."

- ​Krystal Magowan  Visual Merchandising Coordinator - Chico's FAS Inc.

 

"Aleta Lentz is an extremely talented graphic designer. Her knowledge for design and commercial printing made working with her a pleasure. She is not afraid of deadlines; is a "team player" and a good friend. She is "rare" for a graphic designer in 2014 because she can work with both commercial printing and web design. She is very creative and it makes her one of the best designers I've worked with in my 40+ year career."

- Barbara Kersten  Graphic Designer - Gator Press Printing

 

"Aleta is a hard worker, team player and would be an asset to any workplace. She picks up on new projects quickly and takes pride in a job well done. While working with me, there was never anything she wasn't willing to try or assist with - no job was too big or small; they were all important to her."

- Jessica Bamford  Web Sales Manager - Aqua Beachwear

 
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